Staying relevant on social media helps you stay in front of your potential customers. Did you know Social Media usage is one of the most popular online activities, with a whopping 3.2 billion active online users? You don't want to miss out on staying in front of your current and potential customers.
Social Media marketing helps to validate your brand. A company's social media presence, when done correctly, tells consumers that their brand is active and focused on thriving communication with consumers. 63% of consumers who search for businesses online are more likely to use ones with an informative social media presence.